ElectronicWord-of-Mouth相关论文
本文研究以社会网络理论为基础,从口碑参与者网络中心度(Network Centrality)、小团体数目(Numbers of Groups)和网络密度(Network Densi......
Consumer Intention to Read Online Product Reviews: The Influence of Message Features and Source Cred
This study investigates consumer intention to read online product reviews by mapping the dimensions of Hovland’s social......